• About the 2021 Virtual Annual Floral Design Show


    Join us on Sunday, March 14 for an afternoon of learning and connection! We'll host our annual meeting and a virtual florist gathering in order to allow an opportunity for us to all connect and commiserate.

    Then spend time that afternoon, or at your own leisure, taking in design and business presentations from a variety of great presenters. The best news? This special virtual show will be available to register for free for our active 2021 
    ISFA members! Non-members will be able to register as well for an additional fee.

    Design presentations will be pre-recorded and available that afternoon for your viewing. Links to the presentations will be sent on the day of the conference. 

    Sympathy: A New Look At Old Traditions
    Presented by: John Hosek AIFD, PFCI, CAFA, CF
    Sponsored by:

    With services restricted and shorter lead times, good relationships with the funeral directors are key to this part of your business. Join us as John guides you through the latest styles for celebrations of life and maximizing the increase in home deliveries for the family.
    The Impact of Perception
    Presented by:  FTD Education Consultant Ann Jordan AIFD, AAF, mmfd
    Sponsored by:

    Profitable companies believe image to be their number one asset. Floral product is everywhere, from street corners to the internet. We have one thing that will always be our own, that’s our image. This intangible personality is our finger print; it is our reputation. Why is it so important? Self branding creates customer loyalty. If the mystic of image is missing from your company, how much time and money are you willing to put into creating one? In this program, Ann will show you how to create designs that reflect your own brand.
    Time and Patience…...The Struggle is Real
    Presented by: Vonda LaFever AIFD CFD PFCI and the Flower Clique Team
    Sponsored by: 

    Finding the time to get everything done on your list so you can run a successful business feels almost impossible. If you start delegating parts of your list to others, and they don’t execute the task well, it not only takes of MORE or your time, it also tries your patience! If this sounds like a familiar scenario in your life, then join Vonda LaFever AIFD CFD PFCI and the Flower Clique Team in this fun and fast moving session as they address the struggle and offer solutions.


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